Extract from term paper in marketing. Organization of work of advertising service at a contemporary enterprise

Extract from term paper in marketing. Organization of work of advertising service at a contemporary enterprise

Marketing company is really a unit that is structural managing advertising functions. It establishes both the subordination as well as the responsibility when it comes to task. Each company selects separately the form of organization and management of marketing activities. It depends in the as a type of ownership, how big is the enterprise, the character associated with manufacturing, the kind and traits for the market upon which the firm runs, the range and nomenclature regarding the products being manufactured, etc.

Kinds of organizational administration structures for advertising

You will find currently five main kinds of organizational administration structures for advertising:

  • Practical – in line with the performance of separate devices of varied functions of marketing tasks. Its benefit is easy management, in the event that company focuses on a narrow, small variety of services and products. Due to the fact product range increases, the given structure becomes less efficient. It becomes more complex to produce a strategy for every single product that is specific individual market, it becomes impractical to coordinate marketing activities as a whole. Characteristic for tiny organizations with a restricted selection of services and products manufacturing mass services and products.
  • In accordance with the trademark – its typical for enterprises mass that is producing (multi-assortment) with various production technologies. The deputy manager of marketing is subordinated towards the division of advertising by commodity teams. Benefits – commodity administration coordinates the whole marketing mix of the items. More tuned in to the problems that arise available in the market, making time for the primary and additional consignments of products. Disadvantages – the administration system is more high priced.
  • Geographic orientation – works in an industry with a plainly noticeable area, also with organizations working abroad.
  • Segmental – centered on the wants that every advertising manager accounts for working together with a particular part of consumers, aside from paper writer which market that is geographic portion is situated. For instance, large publishers have special units that handle adult materials, junior literature, textbooks for additional and high schools. Each of these divisions is oriented towards its consumer and will act as a company that is independent. The goal of such an insurance policy would be to match the requirements of their clients no worse than a company that serves only one section.
  • Commodity-regional orientation – effective for organizations with diverse assortment, working in a big number of areas. Work with the conditions of firm competition in the market of hefty engineering demanded an approach that is completely new the marketing policy regarding the enterprise.

Professional tasks for the specialists of advertising divisions

The professional tasks of the specialists of marketing departments and contracts are the following in accordance with the standard on marketing activities

  • performing marketing research and determining the prospective market capacity for old-fashioned forms of services and products; conducting the factory profile of sales; ensuring stable loading of production capacities for the enterprise;
  • organizing and work that is conducting the movement of products (getting applications from customers, opening questionnaires, drawing up contracts for the availability of equipment, issuing orders for production, monitoring the shipment of equipment and re payments);
  • participation within the development of charges for items of this enterprise;
  • organization of focus on product sales of products by direct connection with customers, along with through the system of resellers;
  • preparation of tasks for development of advertising services and products, preparation and conducting of activities of marketing presentation character; participation in specific exhibitions, fairs, seminars, presentations (when you look at the regions of manufacturing activities – profit facilities).